Professor and Extension Specialist; Ph.D. University
of Illinois, 1989;
Agricultural marketing and Operations Research Methods
Teaching and Research Interests
Dr. Tronstad’s research interests include agricultural marketing,
risk management, international trade, and operations research methods.
Fruit and vegetable commodities, range livestock, and field crops
are a part of his research and extension activities. Much of his
work focuses on decision tools and aids that jointly consider production,
marketing, and risk factors. He is a past co-editor of the Journal
of Agricultural and Resource Economics.
Awards and Honors
University of Arizona Distinguished Outreach Professor
Extension Faculty of the Year, University of Arizona
Distinguished Extension/Outreach Program Group Award, AAEA
Distinguished Extension Program Award, AAEA
Distinguished Extension Project Award, WAEA (twice)
Outstanding Extension Project Group Award, WAEA
• Frisvold, George, Russell Tronstad, Robert L. Nichols, Mike Watson,
and Eric Hequet.
“Scope and Economic Impact of Sticky Cotton.” In Sticky
Cotton, Causes, Effects, and
Prevention, R. L. Nichols, E. Hequet (eds.), USDA/ARS Technical
Bulletin #1915, June
• Frisvold, George, Russell Tronstad, and Jeanne M. Reeves. “International
Impacts of Bt
Cotton Adoption.” In International Trade and Policies for
Genetically Modified Products,
R.E. Evenson and V. Santaniello (eds.), International Trade and
Policies for Genetically
Modified Products. Oxfordshire,U.K.: CABI Publishing, 2006: 191-199.
• Aradhyula, Satheesh, and Russell Tronstad. “Estimating Seasonality
in the Mean and
Variance.” In Essays in Honor of Stanley
R. Johnson, M. Holt,
and J. P. Chavas (eds.),
Berkeley Electronic Press. Article 20. (September 2006): 1-23, available
• Tronstad, Russell, Larry Lev, Stuart Nakamoto, DeeVon Bailey, Chris
Bastian, Kynda Curtis,
Ramiro Lobo, Wendy Umberger, and Ruby Ward. Certification and Labeling
Considerations for Western Agricultural Producers, University of
AZ1372, September 2005, pp. 1-52.
• Tronstad, Russell, “Challenges
of Animal Identification in the West.” In U.S. Livestock
Identification Systems: Risk Management and Market Opportunities, W.
Umberger and D. Bailey (eds.), Western Extension Marketing Committee,
FS#10-04, Fall 2004, 10:1-8.
• Frisvold, George, Jeanne M. Reeves, and Russell Tronstad. “Bt
Cotton Adoption in the
United States and China: International Trade and Welfare Effects.” AgBioForum, Vol.
• Tronstad, Russell, and James Unterschultz. “Looking Beyond
Value-Based Pricing of Beef in
North America.” Supply Chain Management:
An International Journal, Vol 10(3),
• Tronstad, Russell, Trent Teegerstrom, and Dan Osgood. “The
Role of Electronic Technologies for Reaching Underserved Audiences." American
Journal of Agricultural Economics 86(August 2004):767–771.
• Tronstad, R., and T. Teegerstrom. “Economic Trade-Offs between
Sale Weight, Herd Size, Supplementation and Seasonal Factors.” The
Journal of Range Management 56(Sept 2003):425–431.
• Aradhyula, Satheesh and Russell Tronstad. "Does Tourism Promote
Cross-Border Trade?" American Journal
of Agricultural Economics 85(August 2003):569-579.
• Frisvold, George, and Russell Tronstad. “Economic Effects
of Bt Cotton Adoption and the
Impact of Government Programs.” In Economic and Environmental
Impacts of Agbiotech:
A Global Perspective, N. Kalaitzandonakes (ed.), Dordrecht,
The Netherlands: Kluwer
Academic Press, 2003: 261-286.
• Tronstad, Russell (ed). Western Profiles of
Innovative Agricultural Marketing, Pub. AZ1325, U of AZ Coop. Extension, 2003: 55-62.
• Tronstad, Russell. “A Project
that Quickly Mushroomed into a Large Direct Marketing
Business: Sunfresh Farms.” In Western
Profiles of Innovative Agricultural Marketing, R.
Tronstad (ed.), Pub. AZ1325, U of AZ Coop. Extension, 2003: 55-62.
• Tronstad, Russell. “Southwest’s Premier Family Entertainment
Farm: Schnepf Farms.” In
Western Profiles of Innovative Agricultural
Marketing, R. Tronstad
(ed.), Pub. AZ1325, U
of AZ Coop. Extension, 2003: pp. 67-74.
• Tronstad, Russell. “Marketing
the Farm Experience and Diverse Products: Mother Nature’s
Farm.” In Western Profiles of Innovative
Agricultural Marketing, R. Tronstad (ed.), Pub.
AZ1325, U of AZ Coop. Extension, 2003: pp. 75-81.
• Umberger, Wendy, Larry Lev, and Russell Tronstad. “Guiding
Principles for Innovative
Direct Marketing of Agricultural Products.” In Western Profiles
of Innovative Agricultural
Marketing, R. Tronstad (ed.), Pub. AZ1325, U of AZ Coop. Extension,
2003: pp. 119-122.
• Tronstad, Russell, and Jim Unterschultz. "Industry Opportunities
and Some Issues for Value Based Marketing." In Managing
for Today's Cattle Market and Beyond, March 2002.
• Ruyle, G. B., R. Tronstad, D. W. Hadley, P. Heilman, and D. A.
King. "Aspects of Cattle Ranching in Arizona." In Ecological,
Cultural, and Socioeconomic Aspects of Livestock Management in the
Southwest, by R. Jemison, C. Raish, and D. Finch. Elsevier Science